Location: Remote (working in CST zone hours)
Timeframe: ASAP
Duration: 4-6 months
Schedule: 5-10 hours a week
Rate: $42-$45/hr
All applicants applying for U.S. job openings must be legally authorized to work in the United States and have U.S. residency at the time of application. We appreciate your taking the time to read the entire job description. Before reflexes jump in, please pause. Will the work-life balance integrate well with your discipline and work ethic? If yes and yes, we’d like to know you better.
Summary
We’re seeking a freelance email marketing strategist to lead strategic planning, platform migration, and execution of sophisticated email marketing programs for a B2B ecommerce client. This role combines strategic thinking with hands-on technical expertise to build and optimize email nurture campaigns, automated triggers, and advanced segmentation in Klaviyo. You’ll work directly with the client to translate business objectives into actionable strategies, manage technical implementation, and partner with internal stakeholders to ensure seamless platform transitions and best-in-class email marketing programs.
Responsibilities
Lead the strategic development of comprehensive ecommerce email marketing programs, including nurture campaigns, promotion campaigns, drip sequences, and behavioral trigger campaigns
Manage and execute platform migrations from Constant Contact to Klaviyo, including technical setup and data migration.
Configure and integrate Klaviyo with client’s ecommerce platforms, ensuring tracking, segmentation, automation and analytics capabilities
Develop and implement advanced list segmentation strategies based on geographic, behavioral, and/or lifecycle attributes to deliver personalized communications
Establish automated email workflows and triggers based on customer behavior, purchase history, and engagement patterns.
Provide strategic guidance on campaign types, timing, frequency, and content approach to maximize engagement and conversion
Analyze email performance metrics and provide actionable insights and recommendations for continuous improvement.
Collaborate directly with clients to understand business goals, gather requirements, and present strategic recommendations. Partner with client technical teams to ensure proper platform connectivity and data flow.
Gotta Have
5-7+ years of experience in email marketing with a focus on ecommerce
Advanced expertise in Klaviyo, including platform setup, integration, automation, and advanced segmentation
Proven experience managing email platform migrations and implementations
Strong understanding of ecommerce platform integrations and technical requirements
Experience developing and executing sophisticated email nurture programs and automated campaign strategies
Expertise in list segmentation strategies across multiple dimensions (geographic, behavioral, lifecycle, etc.)
Demonstrated proficiency in email performance analytics, reporting, and optimization
Experience designing and executing A/B tests to drive performance improvements
Understanding of email deliverability best practices and compliance requirements
Excellent client communication and presentation skills
Ability to balance strategic thinking with hands-on execution
Experience working in B2B ecommerce environments preferred
Self-directed and able to work independently in a fast-paced environment.
