I would say that having a strong understanding of the technical side of email development is crucial for success in this field. This includes knowledge of coding best practices, email client limitations, and data analysis tools. When it comes to coding best practices, it’s important to have a strong foundation in HTML and CSS, as well as an understanding of how these languages apply to email development. This can involve learning about responsive design techniques, optimizing images for email, and understanding how different email clients handle HTML and CSS code.
In addition, a strong understanding of email client limitations is essential for building effective email campaigns that meet client goals. This can involve knowledge of how different email clients handle images, text, and HTML, as well as the various spam filters and inbox placement algorithms that email providers use.
Finally, data analysis tools are also a key part of email development. It’s important to understand how to use tools like Google Analytics or Mail Chimp’s built-in analytics to track email performance and optimize campaigns based on user behavior.
Overall, having a strong technical foundation in these areas is essential for building effective email campaigns that meet client goals and drive results.
Once again, thank you for this opportunity. Please find my bio and headshot below, and feel free to reach out if you have any further questions or concerns.